I come from a translation background, which trained me to analyze complex content structures, acquire specialized subject knowledge quickly, and develop an eye for quality control and precision. That precision, paired with real curiosity, is what led me to SEO, and more recently, into AEO.

I’ve owned SEO editorial execution end to end, from traditional SEO fundamentals to brief creation and publication, across major US regulated online gambling brands. I held a #1 SERP position for a core page for over a year, optimized content for AI visibility, and built AI-assisted workflows that cut production time while keeping humans in the loop.

Now, as search shifts into the AI-driven era, I’m invested in continuing to learn and adapt, creating content built to win AI visibility. You’ll find me learning these new ways in public, through AirOps’ Content Engineering certification.